Neighborhood centers continue to perform well in an evolving retail landscape increasingly influenced by online shopping, serving as community-focused destinations that meet daily needs. Designed for convenience, these centers are commonly anchored by a grocery store or drugstore and complemented by a mix of smaller retailers, services, and restaurants that typically cater to residents in the immediate area.

Using Placer.ai foot traffic data, we identified the top 10 neighborhood centers in the Hampton Roads market based on the total number of visits in the past 12 months. Together, these centers drew more than 31.9 million visitors during that period, emphasizing their continued importance within the local retail landscape. Placer.ai leverages anonymous mobile location data to analyze consumer movement and behavior, providing valuable insight into retail performance across the country. Despite the continued rise of online shopping, in-person retail remains highly relevant, with neighborhood centers attracting steady traffic by emphasizing convenience, accessibility, and a balanced tenant mix.