New River Valley’s Premier Lifestyle Shopping Center

ROANOKE, VIRGINIA, June xx, 2026 – Cushman & Wakefield | Thalhimer has been selected by Blacksburg APF Partners, LLC to provide exclusive leasing and property management services for First & Main, a premier mixed-use lifestyle destination located in Blacksburg, Virginia.

First & Main is a vibrant 205,245-square-foot outdoor lifestyle center situated on over 20 acres at 1450 South Main Street. Known as the “Preferred Entertainment Destination of Virginia Tech,” the center serves as a leading retail, dining, entertainment, and community gathering place for local residents, Virginia Tech students, visitors, and the broader New River Valley.

The property’s diverse tenant mix and destination-oriented environment have established First & Main as one of Southwest Virginia’s most recognizable commercial centers. Anchored by a combination of entertainment, restaurant, retail, fitness, and service-oriented users, the center offers a dynamic experience that attracts customers throughout the year.

Strategically located along South Main Street, First & Main benefits from exceptional visibility, convenient access, and a strong consumer base driven by nearby residential neighborhoods, Virginia Tech, regional employers, and visitor traffic. Its central location and established market presence continue to generate consistent customer activity and reinforce its role as one of the area’s premier commercial destinations.

The center offers businesses the opportunity to join a thriving mixed-use environment with proven customer traffic and a strong mix of complementary tenants. With multiple demand drivers already in place, First & Main provides an ideal setting for retailers, restaurants, entertainment concepts, and service providers seeking long-term growth in the Blacksburg market.

Wyatt Poats and Briggs Cooper of Cushman & Wakefield | Thalhimer are the exclusive leasing representatives for First & Main; Kevin Honaker, of Thalhimer’s Commercial Property Services Group, is the commercial portfolio manager.

Wyatt Poats
Vice President
+1 540 767 3008
wyatt.poats@thalhimer.com