Rooted in Purpose, Community, and Growth

RICHMOND, VIRGINIA, April 24, 2026 – Thalhimer Multifamily (TMF) is stepping into its next chapter with the unveiling of a comprehensive brand refresh designed to better reflect who the company is today and where it is going next.

More than a new look, this evolution represents a renewed commitment to the people and communities at the center of everything TMF does.

At the heart of the refresh is a new mission statement:
“Transforming lives by creating communities with purpose.”

As TMF continues to grow across Virginia and North Carolina, the refreshed brand introduces a modernized logo and elevated color palette that reflects both the strength of its foundation and the momentum driving it forward. The updated identity is intentional, designed to elevate the brand and better reflect the vibrancy of the communities TMF serves every day.

“This is more than a visual update. It reflects our evolution,” said Drew Harbrecht, Senior Vice President. “We are not just managing communities. We are creating places where people feel connected, supported, and at home. Our new brand brings that purpose to life.”

This rebrand marks an important step in further defining Thalhimer Multifamily’s identity within Thalhimer. As the platform continues to scale, its evolution sharpens its voice and strengthens its position in the market – reflecting a more focused, modern approach to multifamily management. With a dedicated presence across Central Virginia and North Carolina, the platform is intentionally built around deep local expertise and a hands-on operating approach. While Cushman & Wakefield | Thalhimer maintains a strategic partnership across brokerage and commercial services, Thalhimer Multifamily operates independently with a singular focus on delivering elevated apartment living experiences. The launch of a redesigned website further reinforces this direction, introducing a cohesive digital presence that brings the brand to life.

From first impressions to long-term residency, the brand refresh reinforces a simple but powerful idea. Community matters, and it should be built with intention.

The new brand will be across digital platforms, marketing channels, and community experiences in the months ahead, creating a more cohesive and engaging presence for residents, clients, and partners alike.

For Further Information Contact:
Drew Harbrecht
Senior Vice President | Thalhimer Multifamily
+1 804 344 7150
drew.harbrecht@thalhimer.com

About Thalhimer Multifamily
Thalhimer Multifamily is a fully-integrated property management firm with expertise in acquisitions, dispositions, troubled asset turnaround, property operations, and related services. Our areas of expertise include conventional lease-up, value-add, LIHTC, and student housing. In addition, we manage communities ranging from urban high-rise to open garden style. Our team has been trained to pay close attention to the resident experience and to look for ways to continuously improve. Thalhimer Multifamily has a proven, long-term track record of value creation. With nearly 13,000 units under management in Virginia and North Carolina, we offer a talented and dedicated management team focused on delivering results. We are a performance-oriented organization attuned to each owner’s goals and objectives. To learn more, visit thalhimermultifamily.com

About Cushman & Wakefield | Thalhimer
Thalhimer was founded in 1913 and currently has offices in Richmond, Newport News, Virginia Beach, Fredericksburg, Roanoke, Charlottesville, and Lynchburg, Virginia. The company has nearly 100 broker professionals and employs approximately 530 associates. Thalhimer represents, on behalf of its clients, a property portfolio of 54 million leasable square feet, management of more than 28 million square feet of commercial property, and nearly 12,000 multifamily units. In 2024, Thalhimer completed over 1,800 transactions with a transactional volume of more than $1.96 billion. Thalhimer is the region’s leading provider of comprehensive commercial real estate services, including corporate services, investment sales, tenant representation, project management, asset management, and the sale and leasing of office, industrial and retail properties. To learn more, visit www.thalhimer.com.